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Facebook to stop 3rd-party data for ad targeting

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In the wake of the recent data breach scandal, Facebook is set to end its Partner Categories. The Partner Categories allowed third-party data providers to make user’s offline activities available to advertisers to aid ad targeting. The categories are based on information provided by Marketing Partners who give advertisers superior insights and data for better marketing decisions. […]

The post Facebook to stop 3rd-party data for ad targeting appeared first on Techpoint.ng.

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