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Adapt or Die: The Future of Media is Digital | Aduratomi Bolade | TEDxPortHarcourt



Media has changed drastically in the past five years and it continues to change; in platforms and the way we experience and consume content on the ever changing platforms.
Are we prepared to take advantage of the coming changes?

With over 15 years of experience in the broadcasting business, Aduratomi Bolade started out as a radio Disc Jockey and moved on to full-time presentation, which he did for 8 years before he became a pioneer member of the now defunct NN24.

He worked as a TV reporter and producer and in 2011, was appointed the Head of Stations Cool FM & Wazobia FM, Port Harcourt. Nigeria Info and Wazobia Max TV were added to the bouquet of stations in 2012 and 2016 respectively and with his wealth of experience and exceptional leadership skills, he steered the radio stations to become the top 3 most listened to radio stations in Rivers State.

He holds a National Diploma in Mass Communication from the Moshood Abiola Polytechnic, Ogun State and a Bachelors degree in English & Literary Studies from the University of Lagos. He is a member of professional organizations including the Advertising Practitioners Council of Nigeria (APCON) and Nigeria Institute of Public Relations (NIPR).

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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